![]() Jack Daniel's (JD) Tennessee too launched a new spirit - Jack Fire - this year, that uses "Ceylon" cinnamon, making the drink aromatic. "Before introducing a varietal, we keep an eye on the trends of consumption in a market.Ĭoffee in India, for instance, has been on the rise for the better part of a decade now," a brand spokesperson said. The move came after they noticed a rise in demand for coffee in the country. The varietal has hints of butterscotch, cocoa and coffee due to the whiskey being finished for six months in whiskey barrels used to age stout beer. Jameson Irish Whiskey by Pernon Ricard introduced a new variant - Jameson Caskmates - in India earlier this year. The brand has also curated celebratory cocktail recipes taking inspiration from the festive spirit and cheer of Diwali such as 'Whisky by Nature', 'Drop it Like It's Hot' and 'Passion Whisky Sour' among others. "These rare findings handpicked from diverse parts of India enhance the flavour of the single malt," said Angad Singh Gandhi, Glenfiddich India brand ambassador. ![]() Glenfiddich's recent initiative - Cocktails Reimagined - experiments with unique ingredients such as Silver Tips Full-Moon tea, Castleton Muscatel second flush, premium Kashmiri walnuts, bay leaf from Assam and the Gung Giri estate's premium coffee. The creamy cocktail uses a fine blend of Irish whiskey and Irish creme liqueur, topped with dollops of vanilla ice-cream and an assortment of frozen berries. "It is my favourite probably because I simply don't realise it contains whiskey," she said. Whiskey happened to 25-year-old Shreya Nanda after she repeatedly found herself socialising with a bunch of whiskey drinkers.īut the smell continued to feel overwhelming, until she finally found her calling - Pure Sin. The idea is to introduce people slowly and step by step by first acquainting them with basics," said Emily Thompson, also a brand ambassador. ![]() "New whiskey drinkers usually tend to start with something light and comfortable on their palate. Going for traditional flavours like ginger, scotch and lemon is another trick that proves to be a safe bet for beginners. "All expressions of Dewar's have a baseline of honey," he said, adding that apple or cinnamon would be natural extensions of a Dewar's peg. Leading brands are hoping to break the old school imagery of whiskey in their bid to attract non-conventional whiskey drinkers like Saha.ĭewar's India, a blended scotch whiskey brand owned by Bacardi, is aiming at making millennials aware of scotch's "versatility".Įrnest Reid, brand ambassador for Dewar's India, said the company is expanding on the flavours present in the base spirit. "Whip up a cocktail or dilute it enough with water to make the taste of hard liquor go away," 26-year-old Shreshta told PTI.Ī sweet-n-sour concoction, a classic Whiskey Sour mellows the flavour of hard liquor with the addition of a sweetener, a dash of lemon and sometimes egg white. ![]()
0 Comments
Leave a Reply. |